The Influence of Product Completeness and Prices on Purchasing Decisions at Khiara Electronic Shop of West Seluma Sub-District
| Autor: | Popi Yulanda, Sri Handayani, Suswati Nasution |
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| Rok vydání: | 2021 |
| Zdroj: | Journal of Indonesian Management (JIM). 1:271-276 |
| ISSN: | 2807-212X 2807-2405 |
| DOI: | 10.53697/jim.v1i3.168 |
| Popis: | The purpose of this study is to determine the influence of product completeness and price on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District. The sample in this study were 120 customers who made purchases at Khiara Electronics Shop, West Seluma Sub-District. The data collection used is a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The results of the regression analysis showed that Y = 9.338+ 0.308X1+ 0.477 X2+ e, this illustrates a positive direction of regression, meaning that there is a positive influence between X1 (product completeness) and X2 (price) on purchasing decisions (Y). Product completeness has a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District. This is evidenced by a significant value of 0.000 is less than 0.05. Price has a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District, this is evidenced by a significant value of 0.000 is less than 0.05. Product completeness and price simultaneously have a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District, this is evidenced by a significant value of 0.000 is less than 0.05. |
| Databáze: | OpenAIRE |
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