The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City

Autor:	Agustina Hanafi, Yuni Adinda Putri, Muchsin Saggaff Shihab, Zakaria Wahab
Rok vydání:	2018
Předmět:	Service (business) Nonprobability sampling Service quality media_common.quotation_subject Loyalty Brand trust Customer satisfaction Business Marketing Affect (psychology) Structural equation modeling media_common
Zdroj:	Jurnal Manajemen Motivasi. 14:24
ISSN:	2407-5310 2085-1596
Popis:	The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::48bb6bf6ece7574b8d9b7df354cd553d https://doi.org/10.29406/jmm.v14i1.1028 Zobrazit plný text záznamu