Structural Relationship among Sports Human Brand Characteristics, Brand Identification, Brand Personality, Brand Attachment and Brand Loyalty

Autor:	Sung-Su Song
Rok vydání:	2020
Předmět:	media_common.quotation_subject Personality Advertising Identification (psychology) Psychology media_common Brand loyalty
Zdroj:	Korean Journal of Sports Science. 29:705-720
ISSN:	1226-0258
DOI:	10.35159/kjss.2020.08.29.4.705
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::489149d5e9fd97960c3818fc27b32116 https://doi.org/10.35159/kjss.2020.08.29.4.705 Zobrazit plný text záznamu