THE ROLE OF USER-GENERATED CONTENT IN BRAND COMMUNICATION AND THE TACTICS TO ENCOURAGE IT
| Autor: | Tadas Limba, Aurimas Šidlauskas, Eglė Juozėnaitė |
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| Rok vydání: | 2022 |
| Zdroj: | ICERI2022 Proceedings. |
| ISSN: | 2340-1095 |
| DOI: | 10.21125/iceri.2022.0262 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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