Brand Engagement In S-commerce: A Study of Malaysia Customers

Autor: Ying San Lim, Sook Fern Yeo, Tuan Hock Ng, Wan Normila Mohamad
Rok vydání: 2022
Zdroj: 2022 International Conference on Digital Transformation and Intelligence (ICDI).
DOI: 10.1109/icdi57181.2022.10007254
Databáze: OpenAIRE