Brand Engagement In S-commerce: A Study of Malaysia Customers
Autor: | Ying San Lim, Sook Fern Yeo, Tuan Hock Ng, Wan Normila Mohamad |
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Rok vydání: | 2022 |
Zdroj: | 2022 International Conference on Digital Transformation and Intelligence (ICDI). |
DOI: | 10.1109/icdi57181.2022.10007254 |
Databáze: | OpenAIRE |
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