Mobile advertising and its impact on message acceptance and purchase Intention

Autor:	mohammed saleh salem, sufyan habib, sulaiman althuwaini
Rok vydání:	2018
Předmět:	Mobile advertising Advertising Business General Business Management and Accounting
Zdroj:	Journal of Business & Retail Management Research. 12
ISSN:	2056-6271 1751-8202
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::47d0f3c4a936abc6ec5c87a6d6f0cfdb https://doi.org/10.24052/jbrmr/v12is03/art-08 Zobrazit plný text záznamu