Building the Attitude of Consumer Concern for Environmentally Friendly Products

Autor:	Renny Risqiani, Siti Maemunah
Rok vydání:	2019
Předmět:	Nonprobability sampling Government General Earth and Planetary Sciences Business Product (category theory) Marketing Environmentally friendly Structural equation modeling Analysis method Purchasing General Environmental Science Social influence
Zdroj:	Business and Entrepreneurial Review. 15:201-212
ISSN:	2252-4614 0853-9189
DOI:	10.25105/ber.v15i2.4634
Popis:	This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced by social influence and personal norms. While government roles, environmental emotion and cognition have no significant effect. The higher the consumer's attitude towards the green product, the more it increases consumer attitudes to care about the environment and will have an impact on purchasing behavior towards environmentally friendly products
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::479eda0d00626e186fbc8fe2e64c81da https://doi.org/10.25105/ber.v15i2.4634 Zobrazit plný text záznamu