The use of management science techniques in a corporate strategic planning system
| Autor: | Ben C. Ball |
|---|---|
| Rok vydání: | 1979 |
| Předmět: |
Strategic planning
Information Systems and Management General Computer Science media_common.quotation_subject Control (management) Dividend policy Management Science and Operations Research Corporation Industrial and Manufacturing Engineering Modeling and Simulation Capital (economics) Debt Economics Cash flow Marketing Industrial organization Divestment media_common |
| Zdroj: | European Journal of Operational Research. 3:99-109 |
| ISSN: | 0377-2217 |
| DOI: | 10.1016/0377-2217(79)90096-1 |
| Popis: | This paper will discuss the role that Management Science has played in the Strategic Planning process in Gulf Oil Corporation. Two levels of planning will be covered: planning at the functional Company level and at the Corporate level. Both the problems and rewards of using Management Science techniques in these areas will be discussed and illustrated through models developed at Gulf. Gulf Oil Corporation is organizationally subdivided into functional companies that are each responsible for long-range planning in their respective business areas. Corporate Headquarters is responsible for allocations of capital, debt control, dividend policy and strategy. Models developed for use at these two levels face different organizational, personnel, technical and data problems and these problems recur as the organization and personnel change. For models to be effective, the perceived benefits ensuing from their use must outweigh the problems encountered in their implementation. Three models will be discussed to illustrate these points; a Corporate model designed to examine capital allocations, debt control, dividend policies, and net cash flow; a model to aid in the formulation of a strategic policy in the Synthetic Fuels area; and, a model to help plan capital improvements or divestments in the petroleum business. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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