| Autor: |
Nisa Hanum Harani, Anny Nurbasari |
| Rok vydání: |
2016 |
| Předmět: |
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| Zdroj: |
Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship. |
| DOI: |
10.2991/gcbme-16.2016.183 |
| Popis: |
The strategy is a very important tool for achieving a competitive advantage, to face the competition by creating product diversification and competitiveness.The purpose of this study was to examine the effect of competitive advantage in terms of low cost and differentiation to business success, as well as test variable combination of competitive advantages (low cost and differentiation of products) to business success Kartika Sari. Analysis to test the hypothesis, the which uses Multiple Linear Regression Analysis. The results showed that the application of the differentiation strategy has a significant impact on the success of Kartika sari. But the application of competitive advantage strategies Low Cost no effect on business success, as well as the application of competitive advantage strategy combination of Low Cost and differentiation has no effect on business success or performance of the Company. The decision makers of companies, especially in the culinary industry in the application of competitive advantage generic strategies need to focus on a strategy for sustainable competitive differentiation in the creative industry in general. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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