Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract

Autor:	Cassandra Ditt, Julie Guidry Moulard, Kathrynn Pounders, Louis J. Zmich
Rok vydání:	2023
Zdroj:	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
DOI:	10.1007/978-3-031-24687-6_37
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::477e3caaccce15615f1d7b28e77d7e09 https://doi.org/10.1007/978-3-031-24687-6_37 Zobrazit plný text záznamu