| Popis: |
The article is devoted to metaphorical conceptualization of people as royalties and commoners. The research reveals that both metaphors are actively employed by mass media in order to create, support, destroy or impose a certain social image of a public person (celebrity) in the eyes of community (admirers) in the framework of a binary opposition “We/Ours” – “They/Others”. Both groups of metaphors convey ambiguous connotations, motivated by a number of factors, such as historical background, aspects of target domain hidden and highlighted, immediate modifiers and context as a whole. |
