Cultural influences on cross-border vacationing

Autor:	Yi Zheng Shi, Kenneth R. Lord, Sanjay Putrevu
Rok vydání:	2008
Předmět:	Marketing Cultural influence Uncertainty avoidance Individualism Geography media_common.quotation_subject Service (economics) Development economics Time orientation Economic geography Pleasure media_common
Zdroj:	Journal of Business Research. 61:183-190
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2007.06.002
Popis:	This study investigates the impact of cultural variables on cross-border vacationing in the Western New York–Southern Ontario region in North America and the Hong Kong–Shenzhen area in Asia. A survey of 635 cross-border vacationers in the two regions indicates that economic, quality, and service variables and the affective pleasure of vacationing in a foreign environment exert effects on vacationers' perceptions, behavior, and satisfaction predicted on the basis of the levels of individualism, uncertainty avoidance, and time orientation prevalent in those border regions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4755233f43c2487c9be5e135d0cd1edc https://doi.org/10.1016/j.jbusres.2007.06.002 Zobrazit plný text záznamu Full Text from ScienceDirect