The deployment of professional football clubs’ eSports strategies: a dynamic capabilities approach

Autor: Florian Lefebvre, Mathieu Djaballah, Nicolas Chanavat
Rok vydání: 2020
Předmět:
Zdroj: European Sport Management Quarterly. 23:315-333
ISSN: 1746-031X
1618-4742
DOI: 10.1080/16184742.2020.1856165
Popis: There is currently poor understanding of how professional football brands can take advantage of eSports activities. Therefore, drawing on sense-seize-transform model of dynamic capabilities (DC),...
Databáze: OpenAIRE