The deployment of professional football clubs’ eSports strategies: a dynamic capabilities approach
Autor: | Florian Lefebvre, Mathieu Djaballah, Nicolas Chanavat |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | European Sport Management Quarterly. 23:315-333 |
ISSN: | 1746-031X 1618-4742 |
DOI: | 10.1080/16184742.2020.1856165 |
Popis: | There is currently poor understanding of how professional football brands can take advantage of eSports activities. Therefore, drawing on sense-seize-transform model of dynamic capabilities (DC),... |
Databáze: | OpenAIRE |
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