| Autor: |
Peter Kudrich, B. Ramaseshan |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191 |
| Popis: |
Countertrade is a form of international business transaction in which the seller of goods undertakes to fulfil certain obligations that are to the benefit of the buyer. Typically, this will involve the seller agreeing to accept in payment something other than money -usually products from the buyer or from another party in the buyer’s country. Aspects of countertrade covered in this paper include possible reasons why countertrade may or may not be used by individual firms and the influence of firm specific variables on countertrade behaviour. These issues are discussed from the perspective of the export-ing firm in a developed nation. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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