Customer loyalty in entertainment venues: The reality TV genre

Autor:	Rajasree K. Rajamma, Jeffrey E. Lewin, Audhesh K. Paswan
Rok vydání:	2015
Předmět:	Marketing Service (business) business.industry media_common.quotation_subject ComputingMilieux_PERSONALCOMPUTING Entertainment industry Advertising Loyalty business model Entertainment Loyalty The Internet Business Spectator sport Consumer behaviour media_common
Zdroj:	Journal of Business Research. 68:616-622
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2014.08.010
Popis:	Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward better understanding of the drivers of consumer loyalty in service contexts through investigation of the $750 billion U.S. entertainment industry. Findings from the entertainment industry should generalize to several other important service areas including spectator sports, Internet and social networking sites.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::46c0e500893742341a13238f603d5b8a https://doi.org/10.1016/j.jbusres.2014.08.010 Zobrazit plný text záznamu Full Text from ScienceDirect