In Defense of (Traditional) Normative Standards

Autor:	Shane Frederick
Rok vydání:	2015
Předmět:	Management science Political science Behavioral decision making Normative Rationality Positive economics Decision maker
Zdroj:	Journal of Marketing Behavior. 1:167-174
ISSN:	2326-5698
DOI:	10.1561/107.00000008
Popis:	I argue that adherence to normative principles fosters substantive rationality and that departures from these principles represent defects in the decision maker, rather than defects in the principles.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4693faacc7ed1e56433b5aeb7e2ba83a https://doi.org/10.1561/107.00000008 Zobrazit plný text záznamu