The use of electronic media for advertising and selling: A consumer policy outline

Autor:	Folke Ölander, Preben Sepstrup
Rok vydání:	1987
Předmět:	Advertising research Economics and Econometrics Advertising campaign business.industry Commercial law Business Management and Accounting (miscellaneous) Advertising Business Electronic media Marketing Online advertising
Zdroj:	Journal of Consumer Policy. 10:283-305
ISSN:	1573-0700 0168-7034
DOI:	10.1007/bf00411535
Popis:	The purpose of the article is to summarize the use of the electronic media for advertising and selling, to identify the present or potential problems of this use for consumers, and to outline national and international consumer policies on the use of the electronic media for advertising and selling.
Databáze:	OpenAIRE
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