Motivational Differences Among Viewers of Traditional Sports, Esports, and NBA 2K League

Autor:	Lee Farquhar, Jacob Mummert, Ryan Rogers
Rok vydání:	2020
Předmět:	Consumption (economics) 0508 media and communications Communication 0502 economics and business 05 social sciences 050801 communication & media studies 050211 marketing Advertising League Psychology Social Sciences (miscellaneous) Audience measurement
Zdroj:	Communication & Sport. 10:175-194
ISSN:	2167-4809 2167-4795
DOI:	10.1177/2167479520942738
Popis:	Although there have been significant strides in terms of understanding motivations for esports participation and consumption, there has been limited research done with regard to the consumption of specific games and titles within esports. Previous work has focused primarily on esports in general. This study extends the body of esports motivations research by examining motivations for consuming NBA 2K content. Based on the use of a quasi-experiment, results indicate that people consume a specific esport ( NBA 2K) for different motivations than esports generally. This suggests that esports should not be considered a monolithic concept.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4672af874eac087f6173bd2ed3c72d4f https://doi.org/10.1177/2167479520942738 Zobrazit plný text záznamu