The Role of Brand Experience in Willingness to Pay: An Online Transportation Case
| Autor: | Bambang Widjajanta, Ratih Hurriyati, Leni Cahyani, Rahmat Hidayat |
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| Rok vydání: | 2022 |
| Zdroj: | Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). |
| ISSN: | 2352-5428 |
| DOI: | 10.2991/aebmr.k.220701.063 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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