PR-strategy of a commercial organization of additional education (on the example of LLC «BILINGVA»)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
ÑзÑÐºÐ¾Ð²Ð°Ñ Ñкола
language school development of PR-strategy PR-ÑÑÑаÑÐµÐ³Ð¸Ñ PR-деÑÑелÑноÑÑÑ PR-strategy of a commercial organization дополниÑелÑное обÑазование ÑазÑабоÑка PR-ÑÑÑаÑегии PR-activities PR-ÑÑÑаÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑеÑкой оÑганизаÑии PR-strategy additional education |
| DOI: | 10.18720/spbpu/3/2021/vr/vr21-619 |
| Popis: | ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена Ð°Ð½Ð°Ð»Ð¸Ð·Ñ PR-деÑÑелÑноÑÑи и ÑазÑабоÑке пÑоекÑа PR-ÑÑÑаÑегии ÑзÑковой ÑÐºÐ¾Ð»Ñ Â«ÐÐÐÐÐÐÐл. Ðо вÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñл пÑоведен анализ ÑÑнка ÑÑлÑг по изÑÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð¾ÑÑÑаннÑÑ ÑзÑков. ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÑÐ°Ð¿Ñ Ð¸ оÑобенноÑÑи PR-ÑÑÑаÑегии коммеÑÑеÑкой оÑганизаÑии в ÑÑеÑе дополниÑелÑного обÑазованиÑ. РаналиÑико-пÑоекÑной ÑаÑÑи ÑабоÑÑ Ð´Ð°Ð½Ð° Ñ Ð°ÑакÑеÑиÑÑика ÑзÑковой ÑÐºÐ¾Ð»Ñ Â«ÐÐÐÐÐÐÐл, пÑоведен анализ ее PR-деÑÑелÑноÑÑи и дана оÑенка ее ÑÑÑекÑивноÑÑи. Ð ÑезÑлÑÑаÑе пÑедÑÑавлен пÑÐ¾ÐµÐºÑ PR-ÑÑÑаÑегии ÐÐР«ÐÐÐÐÐÐÐл и ÑÑедÑÑва оÑенки его ÑÑÑекÑивноÑÑи. This work is devoted to the analysis of PR-activities and the development of a project of PR-strategy of the language school «BILINGUA».During the study, the analysis of the market of services for the study of foreign languages was carried out. The stages and features of the PR-strategy of a commercial organization of additional education are revealed. In the analytical and project part of the work, the characteristics of the language school «BILINGUA» are given, an analysis of its PR-activities is carried out and an assessment of its effectiveness is given. As a result, a project of PR-strategy of BILINGUA LLC and assessment methods of its effectiveness were presented. |
| Databáze: | OpenAIRE |
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