An Investigation of Consumer and Doctor Regulatory Beliefs and Regulatory Knowledge about Pharmaceutical Drug Promotions

Autor:	Cornelia Pechmann, Jesse R. Catlin
Rok vydání:	2016
Předmět:	Marketing Pharmaceutical drug Economics and Econometrics Persuasion business.industry media_common.quotation_subject medicine.medical_treatment Public relations humanities Test (assessment) Food and drug administration Conceptual model Medicine business Applied Psychology media_common
Zdroj:	Journal of the Association for Consumer Research. 1:392-410
ISSN:	2378-1823 2378-1815
DOI:	10.1086/686984
Popis:	Pharmaceutical drug companies engage in numerous promotional activities—from advertising to sales calls. Yet little is known about whether consumers or doctors believe these activities are regulated by the Food and Drug Administration (FDA) or whether their beliefs are accurate. We refer to these constructs as regulatory beliefs and regulatory knowledge, and we introduce and partially test a conceptual model including them. Specifically, we surveyed 311 consumers and 104 doctors about 24 different marketing-type activities undertaken by pharmaceutical drug companies, and assessed their persuasion knowledge, regulatory beliefs, and regulatory knowledge. We found that both groups, but especially doctors, had high persuasion knowledge, whereas doctors had weaker regulatory beliefs about FDA oversight; on regulatory knowledge both groups manifested comparable and substantial deficits. This research contributes theoretically by introducing the constructs of regulatory beliefs and regulatory knowledge, ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::46065bcf024dd1301598af4c0674847d https://doi.org/10.1086/686984 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.