| Popis: |
An instant and synthetic image, the mark is a sign that originates from a distillation, from the maximum concentration of the ‘very few’ features that it is made from. The hypothesis we are putting forward is that this peculiar, extreme synthesis, could be designed, in order to go beyond the traditional role of branding as mere ‘signal’ of a coordinated image. Retracing some of ours works experiences, we propose the idea that the design of a mark could be devised and structured with a precise intent to give shape to a thought; that such design may questioning – according to the specific modalities of graphics – the key questions of the ‘identity’ that the project tries to highlight. |
