The Patient as a Partner in Prescribing: Direct-to-Consumer Advertising

Autor:	Robert P. Craig
Rok vydání:	1998
Předmět:	Direct-to-consumer advertising medicine.medical_specialty business.industry Health Policy Pharmaceutical Science Target audience Pharmacy Marketing strategy Health care delivery Family medicine Health care medicine Marketing business health care economics and organizations
Zdroj:	Journal of Managed Care Pharmacy. 4:15-19
ISSN:	1944-706X 1083-4087
DOI:	10.18553/jmcp.1998.4.1.15
Popis:	seen as limited to the health care professional responsible for selecting drug products: the physician and, to a limited extent, other health care professionals. Patients were not considered part of the medication selection process or a target audience for advertising. Since the early 1980s, several changes in health care delivery have contributed to adjustments in this narrow marketing strategy, including
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::451f8454f70ecef2d19641e5f34526be https://doi.org/10.18553/jmcp.1998.4.1.15 Zobrazit plný text záznamu