Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

Autor:	Trang T.M. Nguyen, Tho D. Nguyen, Nigel J. Barrett
Rok vydání:	2008
Předmět:	Social Psychology Cultural sensitivity Consumer ethnocentrism Economics Positive relationship Advertising Context (language use) Sample (statistics) Product (category theory) Marketing Applied Psychology Structural equation modeling
Zdroj:	Journal of Consumer Behaviour. 7:88-100
ISSN:	1479-1838 1472-0817
DOI:	10.1002/cb.238
Popis:	This study empirically investigates the impacts of consumer ethnocentrism and cultural sensitivity on both imported product judgment and intention to purchase local products in the context of a developing country—Vietnam. Structural equation modeling was used to test these impacts, utilizing a sample of 549 consumers. The results show that consumer ethnocentrism is negatively related to imported product judgment and positively related to intention to purchase local products. In addition, cultural sensitivity has a positive relationship with imported product judgment but not with consumer ethnocentrism. The results also indicate that the impacts of consumer ethnocentrism on imported product judgment and on intention to purchase local products are not different in terms of product categories, gender, income, and education levels. However, differences exist between younger and older consumers. Copyright © 2008 John Wiley & Sons, Ltd.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::45077e1a0d22b90e0c9937bc3046521f https://doi.org/10.1002/cb.238 Zobrazit plný text záznamu Plný text ve formátu PDF