| Autor: |
Isabel Matthes, Kai Vollhardt, Frank Huber, Johannes Vogel |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626 |
| DOI: |
10.1007/978-3-319-10963-3_160 |
| Popis: |
In the present study we developed and empirically tested a model depicting the effect of Corporate Social Responsibility (CSR) activities on organizational trust. Moreover, we identified factors highly relevant to the success of CSR initiatives. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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