The Effect Of Global Brand Preferences, Global Lifestyle, And Celebrity Endorser Against Buying Z Consumer Interests (Case Study on Consumers of NIKE Brand Shoes on Students of STIE Kesatuan Bogor)
| Autor: | Saefudin Zuhdi, Yulli Ernawati |
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| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | International Journal of Economics and Management Studies. 6:1-4 |
| ISSN: | 2393-9125 |
| DOI: | 10.14445/23939125/ijems-v6i10p101 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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