ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Autor:	Hyung-Min Choi, Woody G. Kim, Mohamed Ait Ali, Reham Touni
Rok vydání:	2018
Předmět:	Customer engagement Advertising Psychology Outcome (game theory)
Zdroj:	Global Fashion Management Conference. :1634-1635
ISSN:	2288-825X
DOI:	10.15444/gmc2018.14.02.01
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::447e90d74a0b76712d15c4b3cb9d6c89 https://doi.org/10.15444/gmc2018.14.02.01 Zobrazit plný text záznamu