Success Factors in Applying Co-creation of the Voice of the Customer as a Strategy of Social Innovation by Japanese Services Entrepreneurs

Autor:	Carl Kay
Rok vydání:	2014
Předmět:	Voice of the customer Co-creation Success factors Social innovation Business Marketing
Zdroj:	Comparative Entrepreneurship Initiatives
DOI:	10.1057/9780230314368.0018
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::444f5a244678870c8c5b5d532e0ed951 https://doi.org/10.1057/9780230314368.0018 Zobrazit plný text záznamu