Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China
| Autor: | Bernard J. Lewis, Zhen-cai Gong, Zhi-juan Tai, Li Zhou, Li-jun Niu, Dapao Yu, Xiao-ping Gu, Limin Dai, Wangming Zhou |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Nature reserve
Global and Planetary Change Visitor pattern Cultural landscape 05 social sciences Geography Planning and Development Biosphere Geology Geography Market segmentation Ecotourism 0502 economics and business 050211 marketing Marketing China 050212 sport leisure & tourism Tourism Nature and Landscape Conservation Earth-Surface Processes |
| Zdroj: | Journal of Mountain Science. 15:1711-1727 |
| ISSN: | 1993-0321 1672-6316 |
| DOI: | 10.1007/s11629-017-4708-1 |
| Popis: | Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists–Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers–were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full text from SpringerLink