Conceptualizing the Roles of Involvement and Immersion in Persuasive Games

Autor:	Eugene Lee, Maral Abdollahi, Colin Agur
Rok vydání:	2022
Předmět:	Human-Computer Interaction Cultural Studies Arts and Humanities (miscellaneous) Anthropology Communication ComputingMilieux_PERSONALCOMPUTING Applied Psychology
Zdroj:	Games and Culture. 17:703-720
ISSN:	1555-4139 1555-4120
DOI:	10.1177/15554120211049576
Popis:	While previous studies showed that persuasive games can have positive effects on attitudes and behavioral intentions, little is known about the underlying processes that cause these effects. This study investigates immersion and involvement in order to provide a better understanding of the effects of persuasive games. We conducted an experiment with 152 college students in which participants either played a persuasive game or watched the playback of the game. Our results showed that affective and ludic involvement and immersion mediated the relationship between interactivity (gameplay vs. playback) and persuasive outcomes (attitude and behavioral intention).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4402994b01e256efe59a75b48d1c171b https://doi.org/10.1177/15554120211049576 Zobrazit plný text záznamu