The Influence of Processing Goals and Price Presentation on perceived price and consumer purchase intention

Autor:	KimJaeHwi
Rok vydání:	2018
Předmět:	Presentation Price perception media_common.quotation_subject Reference price Advertising Psychology media_common
Zdroj:	The Korean Journal of Consumer and Advertising Psychology. 19:349-372
ISSN:	1229-8778
DOI:	10.21074/kjlcap.2018.19.2.349
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::43b45b707b7d59b79e97bb1423749998 https://doi.org/10.21074/kjlcap.2018.19.2.349 Zobrazit plný text záznamu