Responsible consumption with a gender perspective: Consumption discourse and practices surrounding gender equality and sustainability in Madrid / Consumo responsable con perspectiva de género. Discursos y prácticas de consumo en torno a la equidad de género y sostenibilidad en Madrid

Autor: María-José Díaz, Luis-Enrique Alonso, Concepción Piñeiro, Javier Benayas, Mireya Palavecinos
Rok vydání: 2014
Předmět:
Zdroj: Psyecology. 5:252-283
ISSN: 1989-9386
2171-1976
DOI: 10.1080/21711976.2014.942512
Popis: This study aims to examine the role that gender plays in sustainable consumption (SC) initiatives and environmental communication that encourages sustainable consumption and pro-environmental behaviour in Madrid. To do so, this project uses a qualitative methodology to perform a text analysis of 10 sustainable consumption guides and to hold personal interviews (eight experts in environmental communication and training on SC in Spain or/and Madrid) and four group interviews (different people involved in SC initiatives and projects in Madrid). The results describe the consumption-gender relationship in the practice and discourse of the initiatives studied and the people interviewed. We observe that the interviewees encounter several difficulties when applying a gender perspective on sustainable consumption initiatives. This perspective is not very visible in the discourse. The interviewees agree that applying the gender perspective is a chance to transform consumption discourses and practices in ord...
Databáze: OpenAIRE