Strategic Innovative Communication Tools in Higher Education
| Autor: | Efstathios Kefallonitis, Stavros Kyriakidis, Jason Macleod, Androniki Kavoura |
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| Rok vydání: | 2016 |
| Předmět: |
Strategic planning
Engineering Knowledge management Higher education business.industry media_common.quotation_subject 05 social sciences 050301 education Information technology Interdependence Use of technology 0509 other social sciences Marketing 050904 information & library sciences business 0503 education media_common Economic change |
| Zdroj: | Strategic Innovative Marketing ISBN: 9783319338637 |
| Popis: | The world has become very interdependent and global economies now influence many aspects of Higher Education Institutions (HEIs) both at national and international levels. Being flexible and adaptive during times of economic change must now be expected. The know-how in the communication and information technology sectors provides new innovative ways of enhancing the role of universities and their services. Higher education is a field where innovation through the use of technology can be invaluable. A number of innovative trends that exist in higher education are presented, along with an overview of the technological outlook. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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