Patient satisfaction with physician responses during interactions prompted by pharmaceutical advertisements

Autor:	Benjamin Lewin
Rok vydání:	2013
Předmět:	Receipt Patient satisfaction Sociology and Political Science Social Psychology Reason for Denial business.industry Medicine Advertising Medical prescription business Physician visit
Zdroj:	The Social Science Journal. 50:491-500
ISSN:	1873-5355 0362-3319
Popis:	The rise of pharmaceutical direct-to-consumer advertising (DTCA) has significantly influenced the way that physicians and patients interact. This study explores the factors associated with patients’ satisfaction during a physician visit that was prompted by DTCA. Results indicate that patients who do not receive a prescription when mentioning a DTCA drug are significantly less likely to be satisfied with their physician visit. In contrast, the receipt of a diagnosis has no significant impact on patient satisfaction. Other factors associated with patient satisfaction were whether or not the patient received the exact drug that he or she requested or a different drug, and the specific reason for denial of a prescription for the requested drug. Instead of accepting a doctor's recommendations and complying without question, patients are now unhappy with their physicians’ decisions when these decisions do not adhere to the patient's expectations, which are formed by DTCA.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::43866e6b0f50d05778750a272c7474a6 https://doi.org/10.1016/j.soscij.2013.03.002 Zobrazit plný text záznamu