Stereotyping and Self-Presentation: Effects of Gender Stereotype Activation
| Autor: | Jeanne Ho-Ying Fu, Venus Lee, Ivy Ching-man Lam, Ying-yi Hong, Jennifer Yuk-yue Tong, Chi-Yue Chiu |
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| Rok vydání: | 1998 |
| Předmět: |
Cultural Studies
Sociology and Political Science Social Psychology Communication Self-stereotyping media_common.quotation_subject 05 social sciences Impression formation 050109 social psychology Stereotype Self perception 050105 experimental psychology Presentation Arts and Humanities (miscellaneous) Social cognition Impression management 0501 psychology and cognitive sciences Psychology Social psychology Sensory cue media_common |
| Zdroj: | Group Processes & Intergroup Relations. 1:81-96 |
| ISSN: | 1461-7188 1368-4302 |
| DOI: | 10.1177/1368430298011007 |
| Popis: | Recent research has shown that the presence of stereotype-relevant environmental cues can inadvertently bias people's judgments of others in the direction of the stereotype. The present research demonstrated analogous activation effects on self-stereotyping. In two experiments, the effects of stereotype activation on the tendencies to stereotype others and to self-stereotype were examined. Experiment 1 tested whether incidental exposure to gender-related materials might activate gender stereotypes and hence affect perception of another person. Experiment 2 investigated gender stereotype activation effects on female and male high school students' self-presentation behaviors. The results showed that incidental exposure to stereotype-relevant environmental cues increased both stereotyping and self-stereotyping tendencies. The findings were discussed in terms of their implications for understanding the basic principles of knowledge activation and application, and for reducing stereotyping and self-stereotyping. |
| Databáze: | OpenAIRE |
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