INFERRING THE ROLE OF SOCIAL MEDIA ON GEN Z’S INVESTMENTS DECISIONS

Autor:	S K Khatik, Rahul Joshi, Vinod Kumar Adwani
Rok vydání:	2021
Předmět:	Communication
Zdroj:	JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION. 14:309-317
ISSN:	2456-9011 2395-7514
DOI:	10.31620/jccc.12.21/24
Popis:	The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4333c3a091ecd36a10e0aeef35345ef9 https://doi.org/10.31620/jccc.12.21/24 Zobrazit plný text záznamu