Web Surveys

Autor:	Mark J. Lamias, Scott Crawford, Mick P. Couper
Rok vydání:	2001
Předmět:	Password Affirmative action Computer Applications business.industry Internet privacy General Social Sciences Sample (statistics) Advertising Library and Information Sciences Computer Science Applications Survey methodology Survey data collection The Internet business Psychology Law Social policy
Zdroj:	Social Science Computer Review. 19:146-162
ISSN:	1552-8286 0894-4393
Popis:	Web surveys appear to be attaining lower response rates than equivalent mail surveys. One reason may be that there is currently little information on effective strategies for increasing response to Internet-based surveys. Web users are becoming more impatient with high-burden Web interactions. The authors examined the decision to respond to a Web survey by embedding a series of experiments in a survey of students at the University of Michigan. A sample of over 4,500 students was sent an e-mail invitation to participate in a Web survey on affirmative action policies. Methodological experiments included using a progress indicator, automating password entry, varying the timing of reminder notices to nonrespondents, and using a prenotification report of the anticipated survey length. Each of these experiments was designed to vary the burden (perceived or real) of the survey request. Results of these experiments are presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::43078df92c9b13b4a2413510ca987f81 https://doi.org/10.1177/089443930101900202 Zobrazit plný text záznamu