Measuring the efficiency of presentation skills in business and educational contexts in Hungary
Autor: | Veronika Pelle, Zita Komár |
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Rok vydání: | 2019 |
Předmět: |
050103 clinical psychology
History Scope (project management) business.industry media_common.quotation_subject 05 social sciences Public relations Computer Science Applications Education Ethos Presentation Empirical research Personality 0501 psychology and cognitive sciences Sociology Communication skills business Business communication media_common |
Zdroj: | Netcom. :61-84 |
ISSN: | 2431-210X 0987-6014 |
DOI: | 10.4000/netcom.4166 |
Popis: | The study reports on a research that aims to conceptualise the notion of successful and efficient communicator and presentation in business contexts. Following a literature review on empirical studies and research conducted in business settings, the paper introduces the design of the complex methodology of the examination as well as the challenges and new perspectives of the research. It also reports on the shift in the scope of examination from business to educational contexts, comparing employers’ and future employees’ expectations about vital communication and presentation skills. The theoretical and methodological frameworks are completed by a Hungarian case study conducted among university students and a final outlook to the current state of communication skills development in (higher) education with lessons to consider. |
Databáze: | OpenAIRE |
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