| Autor: |
Czechia Karviná, Radka Kubalová |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times. |
| ISSN: |
2683-4510 |
| Popis: |
This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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