Culture, Language and Productivity in the Workplace within the BRICS Nations

Autor:	Russell H. Kaschula, Andre Mostert, H. Ekkehard Wolff
Rok vydání:	2019
Předmět:	business.industry media_common.quotation_subject Financial integration Alienation General Medicine Public relations Framing (social sciences) Conceptual framework Language planning Political science Multiculturalism Hofstede's cultural dimensions theory business Language policy media_common
Zdroj:	Southern African Journal for Folklore Studies. 29
ISSN:	2663-6697 1016-8427
DOI:	10.25159/1016-8427/5009
Popis:	The changing economic environment globally carries challenges and opportunities for business. Cross-cultural environments and financial integration call for greater understanding of the workplace. The authors assess the usage and status of language and culture in workplaces within the BRICS (Brazil, Russia, India, China, South Africa) countries through a light touch survey to assist in framing further and deeper research activities. The objective is to develop a suitable research framework regarding the place of language and culture in the workplace in multilingual and multicultural contexts. The authors argue for the inclusion of a cultural dimension linked to multilingual strategies in the workplace. The inextricable link between language and culture is explored in this article. It is suggested that orality and the way we pass on information in the workplace should be considered when encouraging productivity in the multilingual, multicultural workplace in order to create a sense of integration and belonging rather than one of alienation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4235fc45287406d4b0e3aee7e2e528bd https://doi.org/10.25159/1016-8427/5009 Zobrazit plný text záznamu