Healthcare internet marketing

Autor:	Rui Sousa Santos, Paulo Duarte Silva, Miguel Góis, Luís Velez Lapão
Rok vydání:	2007
Předmět:	Public Sector Marketing Marketing management Interactivity Knowledge management Digital marketing business.industry media_common.quotation_subject Health care Quality (business) The Internet business Marketing research media_common
Zdroj:	ICEGOV
DOI:	10.1145/1328057.1328118
Popis:	In this paper, the authors present the first results in the application of a new methodology to strategically develop the marketing and communication activities for a broad public healthcare network. It makes use of the Internet to further explore the E-Government opportunities. The impact of the proposed methodology in healthcare can represent a new front of development within E-Government serving the purpose of improving the degree of interactivity and individualization (2 Is) between the public healthcare organizations and citizens and communities, which will lead to an increase of the quality of services.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4203114d8bf355d0d0be23edc9557356 https://doi.org/10.1145/1328057.1328118 Zobrazit plný text záznamu