REQUIREMENTS AND COSTS OF ESTABLISHING AND OPERATING A GARDEN CENTER

Autor:	Roger A. Hinson, Forrest Stegelin, Russell Powell, John J. Haydu, Travis Phillips, Robert McNiel, Susan Barton
Rok vydání:	1992
Předmět:	Operations management Center (algebra and category theory) Business Horticulture
Zdroj:	HortScience. 27:659b-659
ISSN:	2327-9834 0018-5345
DOI:	10.21273/hortsci.27.6.659b
Popis:	The objective of this project is to estimate establishment and operating costs for garden centers at two levels of sales and to specify the general set of financial, marketing and business principles that should be available to the owner/manager of a garden center. After surveying 25 garden centers across the United States, two models were derived. A large garden center with annual sales of $1,000,000 is described. A smaller garden center with annual sales of $350,000 is described. Capital budgets, including investment and operations costs for each firm have been developed. Each firm is evaluated based on standard business indicators. A merchandising program composed of layout, pricing, advertising, cost structure and diversification is outlined.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::41efff56455f1ab06f3d2baf4c99e9eb https://doi.org/10.21273/hortsci.27.6.659b Zobrazit plný text záznamu