When does media multitasking induce store visit and conversion? The influence of motivational factors

Autor:	Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Xi Li
Rok vydání:	2023
Předmět:	Marketing Computer Networks and Communications Management of Technology and Innovation Computer Science Applications
Zdroj:	Electronic Commerce Research and Applications. 59:101256
ISSN:	1567-4223
DOI:	10.1016/j.elerap.2023.101256
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::41e1b0ceaf631ca43fccc55c38d2193e https://doi.org/10.1016/j.elerap.2023.101256 Zobrazit plný text záznamu Full Text from ScienceDirect