Senior Pleasure Tourists: Examination of Their Demography, Travel Experience, and Travel Behavior Upon Visiting the Bangkok Metropolis

Autor:	Adarsh Batra
Rok vydání:	2009
Předmět:	business.industry media_common.quotation_subject education Advertising Sample (statistics) International airport Pleasure Market research Travel behavior Tourism Leisure and Hospitality Management Marital status Sociology Marketing business human activities Consumer behaviour Tourism media_common
Zdroj:	International Journal of Hospitality & Tourism Administration. 10:197-212
ISSN:	1525-6499 1525-6480
Popis:	The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a sample of 384 senior foreign tourists responded to a survey carried out at the Bangkok International airport. Seniors are shown not to be a uniform conservative market, which has implications for product development. Profiles differed in the priority attached to travel experience factored into health, safety, language, itineraries, and general conditions in connection with travel. Travel behavior of seniors also differs in terms of types of tour, lodging preference, outdoor activity, mode of transportation, type of information used, and people travelled with. Recommendations based on these findings have strategic implications for travel companies and travel organizers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::41b18e7eeafad6a73a4c7e34a09542cf https://doi.org/10.1080/15256480903088105 Zobrazit plný text záznamu