Trust and commitment in the formation of donor loyalty

Autor:	Eduardo Torres, Cristobal Barra, Geah Pressgrove
Rok vydání:	2017
Předmět:	Latin Americans Management of Technology and Innovation Strategy and Management media_common.quotation_subject 0502 economics and business 05 social sciences Loyalty Economics 050211 marketing Classical economics 050203 business & management media_common
Zdroj:	The Service Industries Journal. 38:360-377
ISSN:	1743-9507 0264-2069
DOI:	10.1080/02642069.2017.1405937
Popis:	This cross-national study empirically tests a model that explains the ways in which trust and commitment lead to loyalty in the organization–donor relationship. This research fills a gap in the lit...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::41924e559dd72b5fa56b305903c88f41 https://doi.org/10.1080/02642069.2017.1405937 Zobrazit plný text záznamu