More that unites than divides: intergenerational communication preferences in the workplace
| Autor: | Ian C. Woodward, Pisitta Vongswasdi |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Computer Networks and Communications business.industry Communication media_common.quotation_subject 05 social sciences Communication studies Global Leadership Public relations Preference Human-Computer Interaction Information and Communications Technology Political science 0502 economics and business Political Science and International Relations Organizational communication 050211 marketing Quality (business) Speculation business Business communication 050203 business & management media_common |
| Zdroj: | Communication Research and Practice. 3:358-385 |
| ISSN: | 2206-3374 2204-1451 |
| DOI: | 10.1080/22041451.2017.1275259 |
| Popis: | We investigate potential generational differences in business communication practices amongst global leaders and managers. This study analyses survey responses collected from 191 executives, which covers the frequency of use, and their perceptions of effectiveness, in workplace communication formats. Contrary to popular press speculation, we show a high degree of preference convergence across three generations (Baby Boomer, Generation X, and Generation Y) for specific communication purposes. The results indicate that some generational divergences are more nuanced than previous research suggests. Our research shows some form of daily reading activity takes the largest proportion of managers’ communication time and a widespread view that while quantity of workplace communication activity is substantially increased, this is not matched by an increase in quality. Many new technology workplace applications appear as complements rather than substitutes to traditional communication practices. These resul... |
| Databáze: | OpenAIRE |
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