An examination of differences in product types and gender stereotypes depicted in advertisements targeting masculine, feminine, and LGBTQ audiences

Autor:	Melinda Aley, Brandon Thomas
Rok vydání:	2021
Předmět:	0508 media and communications Content analysis Communication 05 social sciences 050801 communication & media studies 050109 social psychology 0501 psychology and cognitive sciences Advertising Product type Psychology
Zdroj:	Communication Research Reports. 38:132-141
ISSN:	1746-4099 0882-4096
DOI:	10.1080/08824096.2021.1899908
Popis:	Advertising often depicts traditional gender stereotypes. However, the LGBTQ community represents a market that does not conform to these stereotypes. This study used a content analysis to analyze ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::41787a698911dda2b4251331b53c2d62 https://doi.org/10.1080/08824096.2021.1899908 Zobrazit plný text záznamu