Nudging at scale: Experimental evidence from FAFSA completion campaigns
| Autor: | Jeffrey T. Denning, Cait Lamberton, Kelli A. Bird, Kelly Ochs Rosinger, Joshua Goodman, Benjamin Castleman |
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| Rok vydání: | 2021 |
| Předmět: |
Receipt
Organizational Behavior and Human Resource Management Economics and Econometrics business.industry 05 social sciences Psychological intervention 050301 education Public relations law.invention Randomized controlled trial Work (electrical) law Order (exchange) Scale (social sciences) 0502 economics and business FAFSA College enrollment 050207 economics Psychology business 0503 education |
| Zdroj: | Journal of Economic Behavior & Organization. 183:105-128 |
| ISSN: | 0167-2681 |
| DOI: | 10.1016/j.jebo.2020.12.022 |
| Popis: | Do successful local nudge interventions maintain efficacy when scaled state or nationwide? We investigate, through two randomized controlled trials, the impact of a national and state-level campaign encouraging students to apply for financial aid for college. The campaigns collectively reached over 800,000 students, with multiple treatment arms patterned after prior local interventions in order to explore potential mechanisms. We find no impacts on aid receipt or college enrollment overall or for any subgroups. We find no evidence that different approaches to message framing, delivery, or timing, or access to one-on-one advising affected campaign efficacy. We discuss why nudge strategies that work locally may be hard to scale effectively. |
| Databáze: | OpenAIRE |
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