It’s Okay to Change Your Mind: You Do Not Need to Vote the Same Way Twice
| Autor: | Kenneth J. Levine |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Cultural Studies
Sociology and Political Science Social Psychology 05 social sciences General Social Sciences 050801 communication & media studies Education 0508 media and communications Work (electrical) 0502 economics and business Cognitive dissonance Psychology Social psychology 050203 business & management |
| Zdroj: | American Behavioral Scientist. 66:376-389 |
| ISSN: | 1552-3381 0002-7642 |
| DOI: | 10.1177/00027642211009277 |
| Popis: | Voters make their decisions based on several factors; however, cognitive dissonance and ego-involvement are two forces that work to keep voters’ choices consistent over time. Despite these internal pressures, there are times when a particular candidate has disappointed a voter to such an extent that the voter considers voting for a different candidate in the next election. 170 young voters were asked about their feelings of regret and their need for permission to change their minds and vote differently in a future election. Findings suggest that women and Democrats are more likely to need permission to change their votes than men and Republicans. Furthermore, there is a significant relationship between regret and desire to change one’s vote with the need for permission to do so on election day. Lastly, the importance of having that permission will affect a voter’s feelings of obligation to cast a ballot for the same party. Open ended responses explore the idea of obligation versus making a change in more detail. Findings suggest that correct messaging about the ability one has to change one’s mind and also being granted permission to vote differently may be an effective campaign messaging strategy. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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