Global Stars on Local Screens: BTS and Its 'Army'
| Autor: | Rozália Klára Bakó |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Netnography
business.industry 050204 development studies 05 social sciences 050801 communication & media studies Context (language use) General Medicine Public relations 0508 media and communications Empirical research Qualitative analysis 0502 economics and business Sociology Element (criminal law) Fandom Comparative perspective business Desk |
| Zdroj: | Acta Universitatis Sapientiae, Communicatio. 7:151-165 |
| ISSN: | 2537-2793 |
| DOI: | 10.2478/auscom-2020-0011 |
| Popis: | This research note is aimed at exploring the opportunities and challenges faced by teenagers living in an underprivileged region in Romania as fans of an internationally popular K-pop band. We used desk research and netnography to explore similarities and differences between the local and international BTS (Bangtan Sonyeondan) fandom, also called “Army”. Which are the barriers a Hungarian “Army” from Romania encounters when engaging with their idols? What is the role of K-pop in opening up the language and cultural bubble in which Hungarian youth in rural Romania live?1 The innovative element in our empirical research is the focus on family context: we interviewed both BTS fans and their parents in order to assess to what extent is K-pop in general and BTS in particular part of their daily lives. With its limitations as a small-scale qualitative analysis, such research can give insights into fan studies from a comparative perspective. |
| Databáze: | OpenAIRE |
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